I’ve begun to witness an all-too-common situation at work that I have dubbed “The Castle vs. Shack Conundrum.”


Customer A is adamant that we have to build a house in 4 weeks. When we begin to talk to our customer, we start to understand that the house that they envision is more like a castle. However, building a castle in 4 weeks is so unlikely that its barely worth discussing. When the team analyzes the situation, we are in agreement that, with focusing only on this project, we could build a house in 4 weeks. However, that house would be a very nice shack — most decidedly not a castle. The team begins to discuss this reality with the customer and we find that this news is deemed completely unacceptable.

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